• Raise the level of each player from average to good and from good to exceptional based upon the technical, tactical, physical and psychological fundamentals of the game.
• Foster a group training atmosphere in which the good of the whole group is valued as well as the needs of the individual. 
• Educate our teams by passing along our knowledge and life lessons so they can learn from them and those who have been in our programs previously. 
• Show respect for one another as well as others, and create an atmosphere of fun and enjoyment for all.
• Constantly reassess our programs to enable participation to developan attitude of higher achievement and sportsmanship that will carry over into areas of education, citizenship, community responsibility, physical and mental fitness. 
• Identify players with outstanding potential and place them in a learning environment designed to encourage personal development.  
• Assist high school players with their recruiting opportunities at the collegiate level to participate as student athletes.
• Elevate the profile and image of Apple Valley Storm at the local, regional and national levels.

Objectives

• At U-9 through U-13, form and support at least two teams in each gender age group, comprised of players of various abilities, with the primary goal of developing the players.
• At U-14 and above, support at least two teams in each gender age group, with the goal of the first (A) team being to advance to as high a division as possible in Cal South; the goal of the second (B) team to play competitive soccer at a mid-level division in Cal South; and the goal of the third (C) team, if one exists, to develop players for the two higher teams and provide a playing option for players with less skill and/or commitment.